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Why Every Company Needs a Public Relations Agency: Benefits for Businesses of All Sizes

 Public relations (PR) might sound like a fancy buzzword thrown around by big corporations, but it’s so much more than that. Whether you’re running a small startup, a medium-sized business, or a large corporation, having a PR agency in your corner can be a game-changer. Let’s dive into why every company, regardless of size, must have a public relations agency.  The Importance of Public Relations , Public relations are about shaping perceptions and managing the flow of information between a company and the public. It’s a strategic communication process that builds mutually beneficial relationships. In a nutshell, PR is the art of storytelling—crafting a narrative that resonates with your audience.  PR for Small Businesses , Small businesses often operate on tight budgets, making every marketing dollar count. Here’s where PR comes into play, offering cost-effective solutions to boost visibility and credibility.  Establishing a Strong Brand Presence , In the crowded mar...
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Summary of Economic Stimulus Package of 20 Lakh Crores

Detailed Explanation on Economic Stimulus Package of 20 Lakh Crores The mega Rs 20 lakh crore stimulus package announced on Tuesday by Prime Minister Narendra Modi includes previously announced measures to save the lockdown-battered economy, and focuses on tax breaks for small businesses as well as incentives for domestic manufacturing. The combined package works out to roughly 10 per cent of the GDP, making it among the most substantial in the world after the financial packages announced by the United States, which is 13 per cent of its GDP, and by Japan, which  is over 21 per cent of its GDP. The Rs 20 lakh crore package includes Rs 1.7 lakh crore package of free foodgrains to poor and cash to poor women and elderly, announced in March, as well as the Reserve Bank's liquidity measures and interest rate cuts. While the March stimulus was 0.8 per cent of GDP, RBI's cut in interest rates and liquidity boosting measures totaled to 3.2 per cent of the GDP (about Rs ...
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How to be Creatively productive in a corporate ambiance.

How to be Creatively productive in a corporate ambiance. Broadnection being the contemporary new PR and Growth Hacking Agency we always have tried to draw the parallel to the best from another world . Creativity is not the sole domain of artist and designer everyone is creative in his own respective  sphere.In  this article I have tried to ink down few essentials which if integrated properly within the work culture could produce exemplary results both for the organisation and the individual. In order to be effectively creative organisation can cover Ten C’s .                                                          10 C’s Creativity The hall mark of creativity is curiosity & exploring i...
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How to be Creatively productive in a corporate ambiance.

How to be Creatively productive in a corporate ambiance. Broadnection being the contemporary new PR and Growth Hacking Agency we always have tried to draw the parallel to the best from another world . Creativity is not the sole domain of artist and designer everyone is creative in his own respective  sphere.In  this article I have tried to ink down few essentials which if integrated properly within the work culture could produce exemplary results both for the organisation and the individual. In order to be effectively creative organisation can cover Ten C’s .                                                          10 C’s Creativity The hall mark of creativity is curiosity & exploring it. Creative ...
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How Consumers Buy(Shop)

Customers employ a broad array of channels to discern new products they would like to buy, and some of them, like word-of-mouth, are very important to customers, but not directly under marketers' influence.  This presents a challenge to marketers' contemporary thinking and practices. "Marketers don't really organize around the customer and how they behave; they organize around the channels and how people use those channels". In bid to stay with customers at every step of the way and be significant to them, marketers need to think holistically. "We want to, as marketers, try to understand what their journey looks like — when are they going into the store, when are they going online, why are they doing that, where do they see the value — and try to really craft a journey that captures that." Once the consumer journey is designed and after discovering what customers value, it's upon the organisation to provide that value. The primary predic...
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How Consumer is influenced to Purchase(Habit Formation)

Let’s pretend for a second you are an alien from outer space studying economics. You’re presented with these two options: Option A: People can make a cup of coffee for 16 to 18 cents in the comfort of their home. Option B: They can haul themselves out of bed earlier, stop at Starbucks and pay two … three … four … five dollars for a cup of coffee. As a rational alien studying economics, you would know that people will certainly choose Option A. Except, as we all know, people don’t. They choose Option B. Not everybody, of course. But enough people to generate $16.447 billion in revenue for Starbucks. So many people, in fact, that you must look at this purchase decision — which we’ve become so accustomed to being a part of daily life — as an alien economist to even notice that it’s not a rational economic decision every time people make that purchase. Why people make repeated, economically irrational decisions So why do people act this way? Be...
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